In the first 10 days it was on the market, the live-streaming video app Periscope got more than 1 million sign-ins. Since launching in March 2015, the app has received positive press for its ability to share live videos anytime and anywhere with anyone. For businesses however, can it help drive traffic to your website?
As webmasters, we understand how important visuals are for online lead generation. A Stanford University study revealed 46.1 percent of users cited a website’s design as the top criteria for determining the credibility of a company. For visually dependent industries such as travel and tourism, and real estate, savvy advertising of property and vacation rentals with Periscope drives website traffic to boost business. Here’s how:
- An Additional Marketing Channel: Because Periscope and Twitter are related, you can enhance your Periscope profile with links to your website and then add the followers you may already have from Twitter. This gives your business another social channel for lead generation that can drive traffic to your main website.
- Videos as Selling Tools: Like image galleries used to showcase a property or tourist hotspot, Periscope can be used as a marketing tool for your business. Use the app to show live walkthroughs of a property or tours of exciting travel destinations. This gives customers an exclusive opportunity to see, ask questions and engage with your business in real time. This can boost website traffic by encouraging followers to visit your website for more information.
- Contest Creation: The live aspect of Periscope creates a unique opportunity for businesses to launch contests and giveaways to boost brand awareness. This encourages engagement with your brand and can be as easy as live trivia or random giveaways for people who leave you hearts.
Getting on Periscope can benefit your website traffic and your business at the same time, especially if you’re in a visually dependent industry like travel and tourism, or real estate. To find out more, contact us today to get Periscope working for your website.