If you’ve spent countless hours researching and crafting the ideal real estate or travel & tourism web content, now’s the time to make sure leads will be able to find, access and share it. There’s no point in creating website copy if it’s not marketed to foster new business, which puts a heavy emphasis on cross promotion.
Working as web developers in real estate and travel & tourism industries, we frequently see the positive impact businesses experience when effort is placed on cross promotion. If you want to get more out of your web copy, here are three tactics to consider:
- Social media: Facebook, Twitter, Instagram, Pinterest and even Snapchat are valuable tools for engaging with customers where they’re most active, but care is needed to actually influence action. This is especially important for real estate agents who, statistically speaking, have a difficult time engaging with people on social media. While images of properties are vital, context is critical and if you’re not cross promoting the heavy details from your website on social media, you’re not giving your potential customers what they’re asking for. For image dependent platforms, like Instagram and Pinterest, try turning listings into infographics with full details so that consumers will want to visit your website and contact you for a viewing.
- Partner and share: Creating a partnership with a local organization, a national brand, or an industry influencer is a smart investment to build traction for your website copy. For example, working with a local chamber of commerce to cross promote your vacation rental company can expand your customer base by extending the social reach of your content. Anytime you have a special promotion, ask the chamber to share the campaign. By doing the same for them in return, you’ll come off as a much more humanistic brand.
- Email Marketing: If you wrote a great piece of web content, share it using email marketing. Real estate agents typically see a nearly two percent click-through rate for email newsletters, making it a fast and easy way to drive extra traffic to your website. By pairing content that informs instead of sells with powerful imagery or videos, you’re more likely to incite engagement with your list of potential leads.
While cross-promotion will drive web traffic, keeping those visitors on your page requires that you first ensure your site is useful and visually stimulating.
To find out if your site is up to the task of turning visitors into leads, contact us today.