For businesses with a local customer base, like real estate agents and even leisure companies, search engine optimization (SEO) may seem like a distant priority. While you may think this tactic is reserved for larger companies with national outreach, the increased popularity of localized, digital and mobile research has created a need for local business SEO.
As web masters, we’ve seen how SEO attracts and retains more local business – especially with real estate and travel & leisure. Here are a few reasons why you need better SEO:
- Mobile popularity: Approximately 64 percent of Americans own a smartphone and seven percent of those individuals have no other dedicated access to the internet. The increased use of mobile devices means an increased likelihood that your local business will be researched on a smartphone. Of the people who search a business locally on their phones, 50 percent visit it on the same day. This means if your website isn’t mobile friendly and ranking high on search engine result pages, you’re likely losing out on more than half of your potential customers.
- Consumer search trends: Local search terms are used by consumers seeking business in their own neighborhood, so your website needs to match up to get their attention. For example, the National Association of Realtors determined that nearly 70 percent of home shoppers searching online began with a local keyword and overall searches containing the phrase, “near me” have increased 34 times since 2011.
- Google likes local: The search engine giant goes through numerous algorithm changes and recently, there’s been a heavier emphasis to rank local businesses higher on search engine result pages. Because Google wants to personalize each search for each individual, your business is more likely to come up for people looking for local results if your website is optimized accordingly.
- Competition: Nearly 200,000 websites go live every day, meaning your business is amid some tough competition. By focusing on SEO, you can rank higher on result pages to stay ahead and grow a customer base in an increasingly crowded market.
Your website needs to be a hard-working tool for your business and SEO is one of the best ways to harness its power. To get better local SEO for your website, contact us today.