5 Ways to Promote Your Website

You have a great website. You’ve invested the time and money to make it responsive and mobile optimized. But how do you make sure people see it? Most businesses put a lot of time and resources into finding the right website design and hosting company, and building the site that accurately conveys who the company is and appeals to the target demographic. However, sometimes people don’t think far enough beyond the initial build and how to reach that target audience.

5 Ways to Promote Your Website

We’ve listed three ways you can promote your website, and ensure that you get a return on your investment.

1) Pay-Per-Click (PPC) Campaigns

A traditional ad is probably not worth the investment to just promote your website, however pay-per-click ads on social media and Google can be effective. Google has a code that can be implemented into your website’s backend that allows your banner ads to follow your website visitor to any other site they visit that has banner ads. Marketers estimate that it takes 12 interactions with your brand name before a potential customer will click on it.

An internet advertising method to increase traffic to your site is pay-per-click. Essentially advertisements are developed for your company, featured on relevant sites based on the targeting strategy, and when clicked on by an online user you pay a fee for that click to your site.

2) Social Media Integration

Everywhere your logo appears, your website address should appear also. Like most things, people don’t know about it unless you tell them. This means including it on all social media platforms that your company utilizes. The more a potential customer sees it, the more likely they are to click on it. You can also promote website content, like blogs and news, on social media to increase traffic to the site.

3) Cross-Promote Your Website Content

Blogs aren’t just for bloggers. Many vacation rental websites incorporate travel articles and stories on their websites to promote the grand destinations people can choose for their next vacation. These blogs are referred to as “content”, and website content is a powerful tool to use on social media, emails or PPC campaigns to get attention and increase traffic to your website.

4) Email Marketing Using Newsletters

The next step in marketing your website should be sending your vacation rentals or content straight to your potential guests’ inboxes. Using email newsletters, you can incorporate your website’s stylish design while promoting your product and your travel destination to create an overall message that appeals to a person’s sense of adventure, relaxation and escape. Tell people why they need a break from work or school and why they should choose your location and book your vacation rentals for the ultimate experience.

5) Search Engine Optimization

A traditional ad is probably not worth the investment to just promote your website, however pay-per-click ads on social media and Google can be effective. Google has a code that can be implemented into your website’s backend that allows your banner ads to follow your website visitor to any other site they visit that has banner ads. Marketers estimate that it takes 12 interactions with your brand name before a potential customer will click on it.

Improving your ranking on search results, will ultimately improve your website traffic. Include keywords for your industry throughout your website to improve rank in search. For example, if you’re a tourist destination in the Caribbean, and you want to target families who are looking for a vacation spot, some keywords to use on your site would be: vacation, family friendly, resort, beach vacation. At RealTech Services, we have SEO experts who will optimize your website so that your site is easy to find through general searches.

5 tips for marketing your website

Maximizing your website’s reach increases the ROI on your overall site development, and more importantly the visibility of your brand and your content, which is crucial in building brand loyalty with the target audience.

Utilizing these three tips for promoting your website will help to increase traffic to your website, which means more chances to convert those into sales. This improves your bottom line and improves your return on investment. What good is a great website if no one sees it? Show you’re proud of your site by putting in the effort to promote it. RealTech Services can provide the guidance on how to increase website performance, design expertise, the best layout to optimize your site content, and strategies for increasing website traffic.

About Realtech Webmasters

The world of vacation rentals is growing, and that means your business must stand out in the best way. We’re a niche website development and marketing company that specializes in vacation rental websites that incorporate third party reservation software and the latest technology. Founded in 2001, we have years of experience, a team of skilled developers and marketers, and clients all over the U.S. Contact us today, and let’s get started. More

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