Author Archive

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3 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape.  As... Read more

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SendSquared Launches ‘Expert Program’ to Provide Certified Marketing Resources to VRMCs and Resorts

The program’s first agency partner, RealTech Webmasters, is an independent web agency specializing in vacation rentals MINNEAPOLIS — Nov. 11, 2021 — SendSquared (sendsquared.com), a data and marketing communications platform for the hospitality industry, announced today the launch of its... Read more

should you stay or go from reservation software

Should You Stay or Should You Go From Your Reservation Software?

Property management software (PMS) or reservation software may be the most important technological system a vacation rental company incorporates into their business. The PMS is truly the brain center for many aspects of your business. The PMS is where your... Read more

image copyright scam, what it is and how to protect your business

Image Copyright Scam – What is It and How to Protect Your Business

Another internet scam is making the rounds, and this time it’s specifically targeting vacation rental websites with image copyright claims. Like many scams, this one could be somewhat convincing, and since its new, we want to make sure you know... Read more

how to optimize your property descriptions turning challenges into opportunities

How to Optimize Your Property Descriptions

While the challenges of COVID-19 are reshaping how the vacation rental industry operates, we here at RealTech are striving to find opportunities to help our clients with their websites. If you are looking for ways to improve your rental website... Read more

api integration benefits for vacation rentals websites

Benefits of an API Integration for Vacation Rental Websites

As changes and trends continue to put pressure on vacation rental managers, one constant remains: a positive user experience drives bookings and revenue. The key to providing a positive experience is owning a strategically designed, stable, and profitable website. Research... Read more

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