Author Archive

Bing Advertising Compared to Google Ads for Vacation Rental Marketing

Pay Per Click Advertising Marketing for vacation rental managers isn’t always crystal clear. There are plenty of helpful guides out there, but the waters of digital marketing are deep and murky – particularly when dipping your toe in the ocean... Read more

Educate Your Guests About #BookDirect Guest Education Day on February 5

Get Ready for #BookDirect Guest Education Day What is Book Direct Guest Education Day? It is the collective brainchild of VRM Intel and independent hotel and vacation rental managers. These businesses use #BookDirect Day to spread the message about making... Read more

How To Send An Email To Property Owners Using MailChimp

Here at RealTech, we use MailChimp as our primary email management tool. While our marketing team handles all monthly newsletters for clients, many rental managers may send emails specifically to property owners announcing maintenance workdays or yearly business reviews. Here... Read more

How To Approve Guest Reviews on Your WordPress Vacation Rental Website

Review management is an important part of running a vacation rental company. Even though RealTech does not actively manage reviews for our clients, we do make sure everything is in place for you, the rental manager, to be successful. We... Read more

Designing Blog Posts for the Modern Traveler – How RealTech Innovated for a Mobile-First World

Why Are Blog Posts Important? The more visually engaging your blog post is, the more people will read your content and engage with your rental properties. Also, the more user-friendly your website is, the more likely they are to book... Read more

New and Changing Expectations for Millennial Travelers in the Vacation Rentals Industry

How and why is the Millennial Generation turning the travel industry upside down? For starters, they’re the most travel-obsessed generation in the U.S., and the sheer scale of this demographic means they demand your attention. “Millennials alone are 79 million... Read more

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