Domain Verification for Facebook Business Pages

how to post facebook carousel images

Photo carousels are a staple of Facebook posting. They are the second most engaging Facebook post, right behind video posts. For vacation rental managers and travel industries, carousel posts most effectively display the vacation experience and rental properties to potential audiences. So why is this option disappearing across business pages?

Why did the photo carousel stop working on Facebook?

The answer is that Facebook is rolling out a second step in the verification process of Facebook Business Pages. Before they asked that you verify your business page, now they are asking for domain verification which is found in the Business settings rather than the Page settings.

Confused, so were we. If you’re wondering how you can fix the problem with OG code and Open Graph you might be looking in the wrong place.

Maybe you have noticed a little grey box appear when you create a new Facebook post. It has a “Learn More” with a link to Facebook’s Domain Verification Article.

There are 2 ways to verify your domain, but the easiest is to simply download the HTML file and send it to your web support. If you’ve signed up with RealTech’s Social Media Marketing Service, we’ll work with you to complete this process.

Here are our step-by-step instructions:

facebook verify business website domain

  • Step 1

    After logging into your Facebook Business Page, navigate to your Business Settings. Look for a gear icon at the top right side of your screen.

  • Step 2

    Once there, look at the left sidebar for “Brand Protection”. Click to display a dropdown where you will see “Domain.”

  • Step 3

    Click on the domain option and a window will appear with two tabs. Click on the second tab that says, “HTML FILE.”

  • Step 4

    Download the file and copy the link to double check that the file was uploaded correctly (both are marked by the #4 step in the image above). Please send both the HTML file and the link to your marketing account manager, who will work with support to upload the file directly to your website.

  • Step 5

    You will need to stay on that page and click the green “Verify” button when your account manager is ready. That is the final step.

Why is Verifying the Domain Important?

The disappearing photo carousel is just the first problem we have seen with unverified domains on Facebook, but it could also hurt the possible reach of your business posts and even lower the potential for audiences to find you on Facebook. Facebook has a history of quietly making major adjustments that can affect many aspects of your social media profile. Since this is new and relatively unknown, we have no idea all the areas that could be affected long-term.

About Heather Smith

I live in Asheville, NC, but grew up in Alabama. I cannot live without my two dogs, my cat (currently curled up in my lap by the way), my coffee, and my husband. I ABSOLUTELY HATE COLD WEATHER.

My favorite part of the job is that there is never a dull moment, and I'm here to pass on what I learn and help your business grow.

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